SEO Optimization

Research and Optimization

KEYWORD RESEARCH – Identify the most relevant and popular keyword phrases most likely to generate sales.

INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE) – Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.

INITIAL CONTENT OPTIMIZATION (NON – VISIBLE) – “White Hat” (ethical) optimization improving non – visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.

Evaluate & Cleanup

SEO INFRASTRUCTURE EVALUATION – Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on–page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues, and other factors that could impact the performance of the SEO campaign.

SCHEMA MARKUP – Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS’.

BAD LINK CLEANUP – If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact on search rankings.

Create & Archive

WEBSITE ARCHIVE – Archival of web pages targeted for optimization before and after the initial SEO work in implemented. This provides a before – and – after snapshot of each web page addressed by the SEO campaign.

WEBSITE CONTENT CREATION – Provided on an as – needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the SEO campaign.

Submissions

BUSINESS DIRECTORY SUBMISSIONS – Link building and profile submissions through business directory listings. Includes major business listing portals like manta.com and Merchant Circle.

ONLINE YELLOWPAGE SUBMISSIONS – Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.

GPS & MOBILE MAP SUBMISSIONS – Link building and profile submissions through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.

VOICE RECOGNITION & SEARCH SUBMISSIONS – Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
BUSINESS LISTING NETWORK – Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems and Voice Recognition technology extend to a total network of 200+ end sources.

Local SEO & Sitemaps

LOCAL SEO – Creation and/or optimization of a Google My Business listing.

XML SITEMAPS – Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Sitemaps are then posted to, and crawled by all major search engines.

Services & Account Creation

ADAPTATION TO SEARCH ENGINE RANKING UPDATES – Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.

ONGOING SEO SERVICES – Ongoing SEO tasks to ensure long – term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

GOOGLE ANALYTICS ACCOUNT CREATION – The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of the website and to provide feedback concerning the performance of the SEO campaign.

WEBMASTER TOOLS ACCOUNT CREATION – Creation and installation of a Webmaster Tools account for Google and Bing. Webmaster Tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify problems with the website, the campaign, and to provide direction for future SEO work.

Recommendations & Reports

WEBSITE DESIGN RECOMMENDATION – If needed, performance recommendations (non – formal) to assist with conversion improvements, site infrastructure, or other issues that could improve bottom–line performance.

MONTHLY RANKING REPORTS & UPDATES – Keyword ranking report showing current rankings for relevant keywords on Google, Bing, and Yahoo. SEO campaign updates discussing progress and campaign details.

INTERNET MARKETING CONSULTING – With over 20 years of experience, we’ve seen all that the internet has to offer. Tap our knowledge to help make the most sense of what works, and does not work, on the internet.