Beachside Qigong & Tai Chi Website Design and Development
Online and In Person Qigong & Tai Chi Training
Defining The Goals
Who Is Beachside Qigong & Tai Chi?
Beachside Qigong & Tai Chi is passionately run by Lea Williamson, ShiFu (expert) of qigong and board certified tai chi instructor.
Having used the healing power of chi arts to transform her own health and life, it’s her goal to share tai chi and qigong with as many people as possible.
Learn and Analyse
Understanding what type of people were looking for Qigong & Tai Chi and what information they needed to make a purchasing decision was vital to how we developed the design.
Analyzing the market to see what functionality other similar businesses were using told us what potential customers might expect and how we could deliver an improved web design and user experience.
Design & Improve
Low Fidelity Wireframing
Starting off with a low-fidelity sketch of the indented product helps provide a good starting point for our team and our customer.
Mid to High Fidelity Wireframing
After using the low-fidelity designs to determine our path forward, we start to develop mid to high-fidelity designs to accurately represent what the experience and customer journey will be.
What Was Done?
The home page is meant to accomplish two things. Firstly, to build trust with the visitor by showing presenting them with a video from Lia describing the company and its values.
Its second goal is to guide the visitor to either the online course pages or event pages. Vistors are immediately presented with these options and buttons are placed throughout the page leading to those pages.
The about page also serves multiple purposes. Historically these pages will tell visitors about the company, its team members and other information. In this case, while we do provide a section describing the company and Lia, we are also providing a way for visitors to learn what QiGong & Tai Chi are with small text descriptions and videos.
The online courses page provides visitors with a way to view the different courses and categories that are offered. You can click into these courses to learn more information like length, price, etc.
The events page shows upcoming events to visitors. There are two different ways to find events. Visitors are first shown events in a list view that shows upcoming events. Below that is a calendar view that they can use to find more events in a specific month.
Each method allows the visitor to learn more about the event and register for it.
Become A Member Page
This page has one goal, convert visitors into subscribers. Following the theme of the other pages we present information in multiple ways with small text sections describing what they get and videos. This allows visitors to learn in the way they prefer.