Personal Trainer University Website Design and Development
Online and In Person Course Website
Platform
Wix
Time
6 Weeks
Team Size
1
Defining The Goals
Project Goal
Provide an easy way for personal trainers to find courses and information that will help them grow their skillset by creating a website.
User Goals
Continue their education with real-world on the job learning in a safe environment.
Business Goals
Officially get the business started with a strong foundation to grow on while providing an excellent service.
Project
Information
Who Is Personal Trainer University?
Personal Trainer University is a new business started by Texas local gym owner Kadimah Duncan. PTU’s goal is to prepare new personal trainers better than any regular test or video can. They use real-world training and course material to set their personal training career up for success from the very beginning.
Tools Used
Adobe XD
Jira
Photoshop
Wix Builder
Slack
Learn and Analyse
User Assessment
Understanding the problems faced by personal trainers when they attempt to further their education outside of the classroom was vital to how we developed the design.
Competitor Analysis
Analyzing the market to see what personal trainers might expect and how Personal Trainer University can deliver an improved experience.
Design & Improve
Low Fidelity Wireframing
Starting off with a low-fidelity sketch of the indented product helps provide a good starting point for our team and our customer.
Mid to High Fidelity Wireframing
After using the low-fidelity designs to determine our path forward, we start to develop mid to high-fidelity designs to accurately represent what the experience and customer journey will be.
Design
Wireframing
The wireframing phase of our projects is the most important part. This is where build, rebuild, collect feedback and rebuild again all to make the design perfect. From our research and initial findings, we have determined several goals for the wireframe.
Goals
01
Create an easy to navigate design with clear call to actions.
02
Build information pages to explain how the programs work and what personal trainers will gain.
03
Provide course booking directly on the website.
Project
Results
What Was Done?
Using the Power of Wix’s Editor X we laid out the foundation for a large up-and-coming online and in-person course website specifically made for personal trainers. This website is fast, informative, fully responsive, and provides the capability of having online courses using Wix Online Programs.
We also considered that Kadimah wanted to maintain this site himself. With that in mind, we made editing courses easy by creating global layouts that only need to be edited in one place. We also created templates and training guides on how to use them for adding new pages and courses.
Video Content
Video content is becoming increasingly more popular and almost a must-have for your website. In order to not overload site visitors with information, we had Kadimah create a video introduction outlining what is involved with the courses and paired that with an easy to read summary.
Course Pages
Each course page currently follows the same design theme with an image or video and a brief summary of the course. That content is followed by more in-depth sections outlining what a participant will do and gain from the course.
This design is in its phase 1 stage as Kadimah perfects his courses and collects information from A/B tests on different design styles.
How It Works
The How it Works page aims to provide all the information a potential student may need to know when they are deciding to join a class/course.
This page continues the theme of providing video content with summarized text information for quick and easy access to the necessary information while providing a method to obtain more knowledge if they desire.
Throughout all the pages are links to the course page to view all courses and join one or multiple.
Project
Outcome
What was the final result?
Personal Trainer University now has a fully professional website they will be able to grow their business on for years to come. As they continue to build out their course catalog we continue to support Kadimah and PTU through various consulting work.
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