“Our organization contracted with Cody at SugarFree Designs to help us create a new website. He and his team did a great job redesigning and configuring our site. They developed a website that had much more depth to the platform, so that we can build on it for a long time to come. Through that process they also created a better flow and improved user experience. SugarFree Designs is always great to work with and takes the time to explain everything we need to know.”
About IMS
IMS strives for the highest quality care for every patient by utilizing the extensive knowledge provided within the group. As health care continues to evolve, IMS is committed to finding new and better ways to provide exceptional personalized care.
Industry
Healthcare
Location
Arizona
Company Type
Enterprise
SugarFree Designs Services
Enterprise
SugarFree Designs Services
Web Design
Custom Built Websites
Social Media Marketing
Building Brand Awareness
Website Maintenance
Helping you focus on what matters while we handle the rest
How IMS Transformed Their Digital Presence To Get Their Patients The Care They Need
Integrated Medical Services (IMS) embarked on a transformative journey to bring their healthcare services into the digital age. At the heart of this evolution was a commitment to modernization, recognizing the pivotal role that technology plays in enhancing patient experiences and overall operational efficiency. The primary challenge IMS faced was creating a seamless and patient-centric digital environment.
In the traditional healthcare landscape, accessibility to care and relevant information was often a complex puzzle for patients to solve. IMS sought to dismantle these barriers by aligning their digital presence with the evolving needs of their diverse patient base. The overarching goal was crystal clear: to empower patients with the ability to effortlessly navigate the digital realm and locate the care and information they needed – all at their convenience.
Project Goal
Enable patients to easily and effectively get the care they need and build trust within the community.
User Goals
Quickly find information on providers, locations or procedures.
Choosing The Wix Platform
Staying true to IMS’s existing digital landscape, we opted to continue leveraging the Wix platform for the ongoing development of their online presence. This decision was grounded in practical considerations that aligned seamlessly with IMS’s objectives.
At the outset, IMS expressed a strong desire for autonomy in managing their website. Wix emerged as the ideal solution, offering an intuitive platform that empowers the IMS team to effortlessly maintain and update their site without the need for extensive technical expertise.
Wix’s inherent features played a pivotal role in this choice. The platform provided an array of functionalities crucial for IMS’s digital strategy, including easy-to-build and manage databases, seamless integration with marketing tools and Google services, robust site security, and swift page loading speeds. What set Wix apart was its ability to deliver these essential elements straight out of the box, eliminating the need for additional customizations or purchases.
In essence, Wix not only supported IMS’s vision for an easily maintainable website but also offered a comprehensive toolkit that streamlined various aspects of their digital operations. This strategic alignment made Wix the natural choice as the foundation for IMS’s continued digital evolution.
The Brainstorming Stage
To build the initial design of the website, we start with low-fidelity wireframes. This stage is all about brainstorming and coming up with ideas. This is where we will decide on heading sizes, general website layout and spacing. For IMS, our focus was patient experience. How do they find the right provider? How do they build trust with IMS?
Brining It Together
The next stage brings all of our ideas together into more coherent designs. These are high-fidelity wireframes and by the end of this stage, they will closely represent what we will build on the real website. In this stage, real elements like images, videos, icons, and actual text all get added. This helps paint a clear picture of how the website will look and function.
Client Success
Collaborating with IMS proved to be a transformative journey, culminating in the creation of a website that goes beyond mere online presence. We crafted a digital space with robust search capabilities, empowering patients to seamlessly find the right provider and access valuable information about IMS. This not only enhances patient experience but also establishes trust from the very first online interaction.
The impact has been significant, with the new website garnering over 20,000 views monthly. This robust online visibility has translated into satisfied patients, reinforcing the credibility and reach of IMS in the digital realm.
Our partnership with IMS has evolved into a strong alliance, marked by shared success and continuous collaboration. As the dedicated custodians of their online presence, SugarFree Designs remains committed to maintaining and updating their website, orchestrating targeted marketing campaigns, and providing unwavering support for their SEO and brand awareness initiatives.
In essence, the success of this collaboration extends beyond the digital realm – it’s a testament to the power of strategic partnerships and the seamless integration of technology to elevate patient care and foster lasting relationships.
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